Creating a lifestyle brand, Rushmark Development partnered with HDG to design West Broad Residences, a 286-unit apartment community located in the City of Falls Church, VA. In this well established, walkable neighborhood, the Hartman Design Group team was inspired by Falls Churchís local culture-the history, the neighborhoods, the farmers market, the restaurants and shops. There is a subtle connection to the farmers market and the Harris Teeter grocery store through bold greens and reds that were selected to accent the warm wood tones and natural textures.
The interior and exterior spaces are about incorporating authenticity in natural materials and a high level of execution. Curated original art and sculpture can be found throughout the property. Photos of vintage Falls Church in wall graphics create a delightful connection to times gone by, and artfully-crafted light fixtures act as permanent centerpieces in the lobby, lounge and clubroom.
Contemporary, sophisticated, and comfortable, each indoor and outdoor space invites residents to relax either alone or in groups. Responding to the mindset of todayís renter-by-choice, the amenities are designed to be approachable, intimate rooms that draw people together for work and socializing.