Vornado/Charles E. Smith acquired River House, a 1960's building that needed a major design renovation as well as the proper marketing vision. Due to the age, River House couldn't compete with the Class A buildings nearby but it could offer fantastic outdoor amenities that included a rooftop deck and expansive outdoor green spaces as well as incredible location, booming retail + restaurant options, and proximity to Metro and the Pentagon.
The concept that HDG proposed was to create active and dynamic communal spaces. We turned the common laundry room into a cyber lounge, upgraded the existing fitness center and reimagined the leasing office in a dynamic and appealing manner. The successful modern makeover increased rentals and our Client experienced a strong ROI.