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Pretty In Pink

Get ready to see more of the hue in 2019 as Pantone Color Institute announced “Living Coral” as its 2019 Color of the Year.

It’s hard to imagine that the movie “Pretty in Pink” came out 3 decades ago, but as we celebrate Valentine’s Day this year, the term filmmaker John Hughes made famous is more relevant than ever—and NOT just for women.

Millennial Pink is “all the rage” and now, there is no longer any debate that pink is pretty on everyone.

So, let’s bring out our faded Nantucket reds and Lilly Pulitzer’s because pink is back and swaggy-er than ever before.

“With Millennial Pink, gone is the girly-girl baggage; now it’s androgynous,”

Lauren Schwartzberg wrote in this detailed timeline on The Cut of how pink has surpassed fad into fixture.

As we look ahead in 2019, notions of what’s Pretty in Pink are evolving yet again. “Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression,” says the company’s announcement.

More saturated than Millennial Pink, coral is not afraid to make a statement, as we can see in this collection from Anthropologie:

In these home accessories featured in Aspire Design and Home:

In this collection featured by Underscored:

Want to memorialize this shade with more permanent features in your home? Products Magazine has some great ideas. How about appliances for your kitchen?

Try sprucing up an accent wall. Sherwin Williams has 18 shades of coral.

Whatever you choose, it’s a safe bet that pink—whether it’s used as a neutral shade, as an alternative to gray or beige, or invoked as an assertive accent color—is a worthy investment for our wardrobe and home.