Bozzuto and Invesco partnered with Hartman Design Group to transform Instrata Apartments in the Pentagon City area. Home to sports figures, government consultants and older professionals, Instrata Pentagon City is set back from busy 15th Street, making it a quiet respite in a thriving urban location. Completed in 2003, the building was showing its age and not competing well in the marketplace.
A full renovation of the property’s indoor and outdoor amenities to a premier level was necessary to retain current residents. HDG’s mission was to create a boutique hotel experience that would differentiate the property from its competition. The new design encourages connection among the residents, provides work and play space, and solidifies a sense of community. As a result, says Lesley Lisser, Senior Director, Asset Management, Invesco Real Estate, “We noticed significantly higher retention rates, rent growth and strength in leasing. We realized that we created an overall lifestyle experience that residents are willing to pay for.”
|2019||GALA||Best Interior Merchandising, Multi-Family Renovation – High Rise|