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The Ovation at Park Crest
McLean, VA

Hartman Design Group is Interior Design firm renovating the amenity space of this multifamily development managed by Bozzuto Management Company.

Completed in 2014, it is undergoing a renovation to upgrade the resident experience in the indoor and outdoor amenity / common areas and to enhance residents’ social experience. We are re-conceptualizing space usage in all amenity areas and working with Alexis Krug Architecture (AKA) and BALA engineering as the MEP consultant and are using a phased construction approach to minimize disruption on the residents.

Ovation at Park Crest combines upscale amenities with premiere home features to bring residents unparalleled comfort. Located just steps from Harris Teeter, Starbucks, and the Silver Line Metro, it is in a convenient area.

The design will incorporate a strong connection to the outdoors as illustrated by the mood board below.

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The Enclave at Potomac Club
Woodbridge, VA

Partnering with Mesirow and Bozzuto, top multi-family interior design firm Hartman Design Group created a new brand when the trio repositioned the Enclave at Potomac Club. Built in the 2012, the original community was dated. In 2019 it was not meeting the expectations of the target market and, although part of a high-end gated suburban community, the property lost its Class A status and was not achieving retention and leasing goals.

With a goal to restore its Class A status, create resident engagement and meet leasing goals, this renovation involved reconceptualization of the interior space plan including demolishing most of the existing walls and creating an open plan that allows for impact as well as an amenity that residents expect in a Class A apartment community. Within the constraints of 10,000 SF the interior space now blends a social lobby with vaulted ceiling, multiple co-working pods, a media area, sports bar, fitness, and yoga studio.

The result is a renovated interior amenity with design language that flows throughout, creating a connection to nature that is cohesive, warm, fresh, and inviting. The project is visually layered with a conscious effort to use materials that denote nature. Warm woods, woven materials, and linen intermingle with cool tones of white, gray, and blue to create a sense of wellness and sophistication.

Awards Won

2021 GALA Best Interior Merchandising, Amenity Space, Common Area
2021 Delta Associates Best Washington/Baltimore Renovated Apartment Community
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The Octagon
New York, NY

Roosevelt Island is a community located in the East River between Manhattan and Queens. Widely associated with its namesake, President Franklin Delano Roosevelt, the island has a deep history. Today, preservation efforts seek to maintain the island’s historic landmarks for future generations. Originally built in 1834 as the NYC mental health hospital, The Octagon is one of those landmarks.

After suffering two fires in 1955 and again in 1982, in 2006, the structure was restored and adapted to a multi-family property. Its second restoration began in 2014 when Bozzuto Management and BentallGreenOak teamed with Hartman Design Group to transform this residential community into a modern, highly amenitized haven for NYC residents.

By beginning the project with intensive research, branding, and a collaborative strategy phase, the design team built a unique, authentic story of the property. While adding an alluring modern twist to the amenities and common areas, the concept was to embrace the historic architecture and story of the island.

Connecting the distinctive exterior building material with the interiors, the original stone block walls were exposed to the interior spaces wherever possible, and the remaining historical elements such as the large entry doors in the new clubroom became a nod-to-the-past focal point in a modern space. With its dramatic spiral staircase, the renovated lobby design is a backdrop to the original five-story octagon geometry. Taking an “out of the box” approach to historic renovation, the palette of white, black, teal, and magenta are grounded by soft neutrals and warm woods.

Throughout the common areas, active and social spaces emanate a sense of community and create an engaged resident culture. Every nook and cranny are designed to provide an opportunity for the residents to find their personal space to workout, work, play, and socialize.

With an active art community and historical society on the island, a public gallery within the lobby highlighting local artists and historic photos connects The Octagon with the community at large.

Overlooking the East River and Manhattan, this unique property is blessed with expansive green space that includes a pool, outdoor amenities, and a community garden. Recognizing the therapeutic health properties that come from a connection between nature and the built environment, the HDG design team used biophilic features throughout the interior. Natural textures, authentic materials, and botanicals create a sanctuary for residents within a bustling urban environment.

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360 State Street
New Haven, CT

When construction was completed in 2010, 360 State Street was one of the first new multi-family residences of its kind in New Haven, CT. As other residential buildings began to crop up near the Yale campus, 360 State Street apartments could not compete in the marketplace.  Bozzuto reached out to Hartman Design Group to transform the common spaces within the building.  The goal was to create an exciting vibe, engage the residents, and transform the customer experience.

Even with budget constraints, the HDG team realized the goal by converting the previously oversized and austere lobby space into a warm, homey lounge with a linear flame fireplace and comfortable furnishings.  To cater to the needs of the residents – mostly professors and graduate students from Yale –multiple work pods, lounge areas, and a coffee bar were added.

With cosmetic upgrades and new furnishings installed in the clubroom, fitness center, business center, and rooftop deck, the residents now enjoy work and play spaces that contribute to a life well-lived.

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Instrata at Pentagon City
Arlington, VA

Bozzuto and Invesco partnered with Hartman Design Group to transform Instrata Apartments in the Pentagon City area. Home to sports figures, government consultants and older professionals, Instrata Pentagon City is set back from busy 15th Street, making it a quiet respite in a thriving urban location. Completed in 2003, the building was showing its age and not competing well in the marketplace.

A full renovation of the property’s indoor and outdoor amenities to a premier level was necessary to retain current residents. HDG’s mission was to create a boutique hotel experience that would differentiate the property from its competition. The new design encourages connection among the residents, provides work and play space, and solidifies a sense of community. As a result, says Lesley Lisser, Senior Director, Asset Management, Invesco Real Estate, “We noticed significantly higher retention rates, rent growth and strength in leasing. We realized that we created an overall lifestyle experience that residents are willing to pay for.”

Awards Won

2019 GALA Best Interior Merchandising, Multi-Family Renovation – High Rise

 

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1800 Oak
Arlington, VA

The major design objective was to reposition the dated common spaces of this apartment building to increase the value of this multifamily community and to create a return on investment through increased rent revenue. Hartman Design Group’s primary goal was to maximize tenant retention and occupancy by creating functional and stunning amenities that speak to today’s residents.

The design team’s mission was to create an urban-hotel experience that would differentiate the apartment community from its competition. The newly renovated space encourages connection among the residents, provides work and play space, and solidifies a sense of community. With approximately 10,000SF of renovated space, the team was able to transform this property into an innovative space where productivity and leisure coincide.

We used wood materials reminiscent of the “oak theme”, reinforcing the name of the street on which this property is built. Organic materials, earth tones, and textures were juxtaposed with rich jewel tones to create a casual yet elegant ambiance. Features such as branch hardware on the entry doors, live edge countertops, and wood bark veneer were integrated throughout the interiors to reinforce the property branding.

Due to constraints imposed by site grading, opportunities for windows were greatly reduced limiting the amount of natural light. To compensate for this limitation while addressing the lack of window openings, our team developed lighting concepts and thoughtful wall articulation.

The repositioning meant space allocated for amenities was doubled. An underutilized lobby and sitting room were transformed into a socially active lounge featuring a tea station and a communal table. The oversized vestibule was reduced to allow for Uber and Lyft lounges on either side of the entry door. Throughout the first level, there are multiple opportunities to work, socialize – alone or together. The leasing office and concierge were relocated to achieve line of sight to the front door and the package storage room was expanded to meet today’s ever-increasing online-first purchasing habits. Locker rooms were relocated to allow for a large state-of-the-art fitness center and a dated clubroom was transformed into a modern-day sports bar.

Since the new lobby opened, the community manager reports that these spaces are consistently occupied with residents who work from home or telecommute part-time. On occasion, he says, there aren’t any empty seats. “Everyone loves it. You’ll see random people come in here, taking pictures and selfies,” he says. “When you compare it to what it used to be, it’s just mind-blowing.”

Awards Won

2017 GALA Design and Architecture Awards- Best Multi-Family Renovation or Conversion, Amenity Space and/or Common Areas

Client: Equity Residential

 

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